Leather clad David Beckham and celebrity guests celebrate Belstaff
Bond Street flagship store
David Beckham, David Gandy, Jemma Kidd (Mortington), Jodie
Kidd and Pixie Lott, celebrated global British luxury lifestyle
brand Belstaff's newest flagship store in London, at 131-135
New Bond Street. In line with the brand's heritage and spirit
of adventure, the launch was marked with a motorcycle parade
down New Bond Street.
The night also celebrated the announcement
of David Beckham as the face of the brand's Spring/Summer
2014 campaign. The British brand started in 1924 in
Staffordshire and created the concept of waterproof,
waxed outerwear.
David said “It's exciting you know, for myself to be
part of such a great brand with such a heritage. “Steve
McQueen was one of the first to be part of the Belstaff
brand and you know, it fits really well with me, because
I ride bikes (he owns 12 at the last count), so it's
the right brand for me to be a part of.”
Modest as ever, he smiled that smile and went on, ”You
know I'm nowhere near as cool or good looking as him
(Steve McQueen), but er, I'm wearing the same clothes
as him…”
The 3,500 square foot boutique opens on the first floor
of the 26,000 square foot historical building, appropriately
called Belstaff House. Drawing inspiration from Belstaff's
unique motorcycle inspired legacy, the decor of the
New Bond Street interior is greatly influenced by England's
rich architectural and decorative history, including
the Georgian, Gothic and Deco periods. With a colour
palette consisting of the palest linen grey, slate,
black, off-white and silver, the interior entryway will
feature original marble columns and antique bronze cage
chandeliers.
Belstaff doors open with David Beckham and a motorcycle parade down New Bond Street